New Reliance Traders, Inc. Special Eyeliner: Recall - Elevated Lead Levels

[Posted 11/15/2013]

AUDIENCE: Consumer

ISSUE: New Reliance Traders, Inc announced it is voluntarily recalling all lots of Hashmi Surma Special Eyeliner because it was found to contain high levels of lead that could cause health problems to consumers, particularly infants, small children, and pregnant women. Recent analysis of the product found that the products contained lead levels high as 167387 parts per million (ppm). One complaint has been received to date.

BACKGROUND: The Hashmi Surma Special Eyeliner is packed within a 12 GM gold bottle, enclosed within blue packaging with English translation on the front and foreign language character on the back. The product is particularly used as eye make-up. The recall was initiated after it was discovered that product contained high levels of lead based on laboratory testing conducted by The Connecticut Department of Consumer Protection.

RECOMMENDATION: New Reliance Traders is notifying consumers and customers not to use this product. The recall was initiated after it was discovered that product contained high levels of lead based on laboratory testing conducted by The Connecticut Department of Consumer Protection. Consumers who have purchased Hashmi Surma Special eyeliner are urged not to use the product and should return it to New Reliance Traders for a full refund. Consumers with questions may contact our company at 718-894-2927 Monday-Friday 9 am-5pm ET.

Healthcare professionals and patients are encouraged to report adverse events or side effects related to the use of these products to the FDA's MedWatch Safety Information and Adverse Event Reporting Program:

• Complete and submit the report Online: www.fda.gov/MedWatch/report.htm
• Download form or call 1-800-332-1088 to request a reporting form, then complete and return to the address on the pre-addressed form, or submit by fax to 1-800-FDA-0178

[11/15/2013 - Firm Press Release - New Reliance Traders Inc.]